My Drama is a more curated platform strategy built by Holywater, linking e-novel IP, adaptation, and sequel loops rather than relying purely on high-volume commissioning.[cite:page:1][cite:page:2]
It matters because it shows a more vertically integrated model for building microdrama IP and has attracted major outside investment and studio partnerships.[cite:page:1][cite:page:2]
Geography
U.S.-oriented subscriber base, operated by Ukraine-based Holywater.[cite:page:1][cite:page:2]