** TikTok's creator monetization program pays eligible creators based on video views, engagement, and watch time, with the Creator Rewards Program replacing the earlier Creator Fund for longer and higher-quality content.
** TikTok is a primary discovery channel for vertical drama audiences; earning rewards income from the platform while using it for audience development improves the economics of social distribution.
** Vertical drama clips and teasers distributed on TikTok can generate direct creator revenue through the rewards program while simultaneously driving discovery and platform subscriptions.